mobile site is not done yet…
for all inquiries:
chennvicdsn@gmail.com
also feel free to message me on IG!
@vchdsn
my apologies…
make college feel like home.
00
Introduction
What is Quilly?
Quilly is an app that helps college women find their people through virtual houses. Think of it as your built-in support system—whether you’re looking for last-minute plans, a study buddy, or a group to grab dinner with.
This startup aims to create a space where young women in college can connect, engage, and build a supportive community.
+ Everything presented is only my contribution to this start-up. Anything not shown is not by me.
As a startup, our key question was:
How can we attract and retain more users?
As a designer...
Strengthen Branding & Identity
Refining visuals to create a more recognizable and inviting brand.
Creating more consistent branding between products
Having a good balance between playful & professional
Improve Website & App Usability
Taking the feedback that the site looks messy and confusing, we can simplify the site & navigation.
Using more meaningful design & visuals.
Enhance Social Media
& Marketing Assets
Creating more relatable & visually compelling content.
Creating templates and assets to keep social posts consistent and recognizable as Quilly.
How did we accomplish this? Scroll down to view my work
Role (s)
Head of Design
Digital Designer
Responsibilities
Web Design
Social Media Design
User Interface Design
TOOLS
Figma, Illustrator, Photoshop
timeframe
Fall 2024 – Spring 2025
(4 months)
01
Mobile App Redesign
The mobile application
As of March 2025, Quilly is still in its BETA phase. I designed prototypes for the app’s key screens, shaping its core user experience.
↬
Start
Onboarding
Users will have to fill out a brief questionnaire to get sorted into their house.
Home Screen — Events & Discussion
Users are able to swipe between the Events ( Shoutouts/ Hangouts) and Discussion tabs.
Join in on the fun– planned or on the fly!
Share tips, notes, and everything
in between.
Filters
Looking to narrow down your options for a specific time or event? No problem!
Creating a post
Hosting an event or just want to get a conversation going? Simply choose one of the 3 options!
Shoutout
Need a coffee buddy or someone to walk you home? Drop a Shoutout and link up!
Shoutouts expire in an hour
+3 points
Hangout
Looking to plan ahead? Set up a Hangout and get the girls on board!
+5 points
Discussion
Need to vent about class or share what’s on your mind? Start a Discussion and connect with others!
+2 points
↬
Click on any
02
Website Redesign
About the site
As of March 2025, this is how the site looks like. Website content & design is constantly
being changed.
I redesigned the site with a cleaner, more minimal layout while preserving the founder’s vision for a playful, scrapbook-inspired feel.
Here's the mock-up of the homepage:
↬
Scroll to view site MOCK-UP
view full site here: www.myquilly.com
+ Website mockup for mobile
04
Final Thoughts
Conclusion
Working closely with the founder of a start-up was inspiring. I enjoyed hearing her stories and learning what drove her passion for building this app. While the project and its work are constantly evolving, I’m excited to see where it’s headed and how it will continue to grow.
As a designer, aligning with the founder’s aesthetic and vision was initially challenging. However, through active listening and a deeper understanding of her goals, her perspective became clearer. After many iterations, we arrived at these designs (as of March 2025), with the understanding that the app remains a work in progress and will continue to evolve.
03
Social Media
Social media assets
As of March 2025 this is the current branding of Quilly social media. Built around the founder’s playful, minimalist vision and the established brand system, these are social media assets I created for the start-up.
Instagram posts:
+ Minimal poster designs